Jonas Bayer

Jonas Bayer

I love building
  • Digital Products
  • Tech
  • SaaS Business Models
  • Teams

Side-Hustles & Projects

I love to build stuff in my free time! These projects are my personal playground to explore new tech trends and stacks, validate ideas and turn them into viable products.

Work Experience

  • Website and online shop development (WordPress and WooCommerce)
  • Implementing Google Tag Manager to track certain actions on website
  • Website Analysis with Google Analytics
  • Personalization with Google Optimize

Skills:

WordPressWooCommerceGoogle Analytics

Rösterei Bohnenschmiede

CertHub offers a validated data-driven Quality Management System and Technical Documentation platform for SMEs to launch medical products years faster by automating regulatory processes and save 30% on continuous compliance with AI.

  • Awarded as one of the best German startup 2024 by the Federal Ministry of Economics
  • Part of XPRENEURS, one of Europe’s leading accelerators

Responsible for Product, Sales & Operations

Skills:

WordPressWooCommerceGoogle Analytics

Product Development

I bring years of experience in digital product development to the table. With my broad but clear (non-specialist) perspective, I introduced design thinking to generate many ideas and hypotheses during workshops, which we implemented and tested using rapid prototyping (I'm very familiar with Figma [High-Fidelity Mockups/Low Fidelity Wireframes]).

Using the learnings from the co-innovation sessions with our MedTech-clients and regulatory experts, I improved the concepts and had the developers implement those in the following sprint (before we had investor money, I also developed the first MVP using React/TypeScript, Django, PostgreSQL, MongoDB).

I see product development and customer success coming together!

Team & Leadership

After we’ve hired colleagues for Engineering & Business Roles, I established business processes and decision-making channels as well as clear working ethic in bi-weekly sprints (Agile Methods) with a clear House of Heads (who is responsible for what). I’ve focussed especially on developing a strong company culture within the team (my passion project!), which I’ve developed further in the monthly retros. I also introduced bi-weekly 1:1 with my direct reports and workshops on conflict resolution if needed.

Sales, Customer Success & Customer Relation

I was responsible for the entire enterprise sales process. I set up a sales automation pipeline using Lusha and Lemlist to process our leads from trade fairs, industry associations, sponsored events and LinkedIn efficiently (all captured in HubSpot CRM). My key points of contact at the German MedTech SMEs were C-Level, Head of Regulatory, Head of R&D and IT-Departments as well as their Regulatory Consultants (Stakeholder Management). Depending on the persona, I have created different marketing materials that address their questions and concerns (I am said to have very good PowerPoint skills)

I focused on a strong relationship with our clients and regular update calls, which meant that user-feedback and regulatory requirements were incorporated directly into the next sprint (Agile Methods, Customer Success)

In close alignment with industry experts, regulatory consultants, mentors and my management colleagues, I set up a clear company strategy and vision (e.g. customer focus/ICP, pricing & software license packages, scaling/upselling potential, revenue potential in adjacent customer groups, complementary revenue streams besides software license business).

Legal & Operations

Drafting and creation of employment contracts, license agreements and software level agreements in coordination with industry experts and lawyers. I made sure everyone is paid on time (including our employees (Payroll), us as CertHub GmbH and our software partners) as well as the correct reporting of the quarter-end accounts for the tax authorities.

Marketing & External Communication

I was responsible for public relation and marketing (content + design/corporate identity). The marketing material (in-depth PowerPoint presentations, pitch decks, brochures/flyers, articles for professional journals, merchandise etc.) I’ve created was used in direct communication with clients and partners as well as investors, incubators/accelerators.

In addition, I created a state-of-the-art website (content + design) and set up and maintained the LinkedIn company page.

CertHub

Teigpiloten is a SaaS platform for bakeries to build their first digital store: We help local bakeries to start their own delivery service by offering their customers an online platform to order fresh baked goods. Additionally, bakeries get access to the driver app, which optimizes driving routes and supports the picking process.

Skills:

WordPressWooCommerceGoogle Analytics

Teigpiloten

Teigpiloten

Working with Top-Management, reporting to CFO Central Europe

  • Reporting, optimization and automation of the Travel-and-Expense report
  • Support in financial outlook planning

Skills:

WordPressWooCommerceGoogle Analytics

Digital and Consulting (formely Otto Group Consulting) is Otto Groups Top Management Inhouse Consultancy

I was assigned to project NEW to transform OTTO's business model into a platform with a focus on adapting operational processes and organizational change

  • Support and coordination of implementation teams including status meetings with middle and top management
  • Development and setup of predictive risk monitoring and management under coordination with various stakeholders
  • Consolidation of requirements and initial setup of request for proposal for external controlling & tracking tool as well as evaluation and selection of external consulting firm

Skills:

WordPressWooCommerceGoogle Analytics

Speero (formely CXL Agency) is a worldclass international conversion optimization agency, focussing on UX Research and Experimentation Programs.

  • Website Analysis with Google Analytics and Adobe Analytics
  • Implementing Google Tag Manager and related tags to track certain actions on websites
  • Creating a dashboard with Google Data Studio to present test results
  • Creating wireframes for A/B-tests after the definition of hypotheses
  • Heuristic website analysis
  • User testing coding
  • User survey coding
  • Creating research presentations for client kick-off meetings

Skills:

WordPressWooCommerceGoogle Analytics

Education

Management & Digital Technologies (Master of Science) is a hand-selected interdisciplinary program that serves to train future leaders and founders in digital businesses with expertise in the intersection of management and digital technologies.

Master Thesis: "The Effect of LLM-Based Al Assistants for Text Revision on Users Sense of Accomplishment" (3.3 GPA)

Final Grade: 3.4 GPA (good)

Skills:

Digital Transformation & InnovationSoftware DevelopmentUX DesignAgile MethodsPriorization

The Manage and More program at UnternehmerTUM aims to qualify entrepreneurial talents for their further professional career. Each semester, 20 particularly motivated students are selected for this 18-month program. The scholarship holders develop personally and professionally through innovative project work, workshops, coaching and mentoring in order to take on responsibility as founders or managers in the future.

Skills:

Design ThinkingVenture BuildingUser InterviewsPublic SpeakingIdea Creation FrameworksFeedback CultureIdea ValidationProblem Solving

Intercultural project with students from Christ University, with whom we worked remotely for a semester on machine learning projects and completed them on site.

Topic: Machine Learning with Zalando Fashion Mnist dataset (classification with Python)

Skills:

Machine LearningPythonIntercultural Competences

Hands-on study program (Bachelor of Science) in the field of E-Commerce, Web-Programming, Online Marketing, Usability & Surface Design, Content Engineering and Innovation Management

Specialization: E-Commerce Shop Platforms

Bachelor Thesis: "Webscraping Protection and its Effectiveness" (4.0 GPA)

Final Grade: 3.7 GPA (Top 3%)

Skills:

E-CommerceShop SystemsWeb ProgrammingConversion OptimizationUX DesignDatabaseOnline MarketingSoftware Engineering

Get in touch!