Jonas Bayer

Jonas Bayer

E-Commerce Freelancer

Highly skilled in Conversion Optimization and WooCommerce
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Manage and More Scholarship

Manage and More by UnternehmerTUM

September 2022 - now | Munich, Germany

The Manage and More program at UnternehmerTUM aims to qualify entrepreneurial talents for their further professional career. Each semester, 20 particularly motivated students are selected for this 18-month program. The scholarship holders develop personally and professionally through innovative project work, workshops, coaching and mentoring in order to take on responsibility as founders or managers in the future.



August 2022 - now | Munich, Germany

Teigpiloten is a SaaS platform for bakeries to build their first digital store: We help local bakeries to start their own delivery service by offering their customers an online platform to order fresh baked goods. Additionally, bakeries get access to the driver app, which optimizes driving routes and supports the picking process.

Management and Digital Technologies M.Sc.

Ludwig-Maximilians-Universität München

October 2021 - now | Munich, Germany

MMT is an interdisciplinary program that serves to train future leaders and founders in digital businesses with expertise in the intersection of management and digital technologies.



April 2020 - now | Wehringen, Germany

  • Website and online shop development (WordPress and WooCommerce)
  • Implementing Google Tag Manager to track certain actions on website
  • Website Analysis with Google Analytics
  • Personalization with Google Optimize

Strategic Projects (Working Student)


June 2022 - August 2022 | Munich, Germany

Working with Top-Management, reporting to CFO Central Europe

  • Reporting, optimization and automation of the Travel-and-Expense report
  • Support in financial outlook planning

Consultant (Internship)

Otto Group

April 2021 - now | Hamburg, Germany

Digital and Consulting (formely Otto Group Consulting) is Otto Groups Top Management Inhouse Consultancy

I was assigned to project NEW to transform OTTO's business model into a platform with a focus on adapting operational processes and organizational change

  • Support and coordination of implementation teams including status meetings with middle and top management
  • Development and setup of predictive risk monitoring and management under coordination with various stakeholders
  • Consolidation of requirements and initial setup of request for proposal for external controlling & tracking tool as well as evaluation and selection of external consulting firm

CRO Project Assistant (Internship)

CXL Agency

September 2019 - February 2020 | Tallinn, Estonia

  • Website Analysis with Google Analytics and Adobe Analytics
  • Implementing Google Tag Manager and related tags to track certain actions on websites
  • Creating a dashboard with Google Data Studio to present test results
  • Creating wireframes for A/B-tests after the definition of hypotheses
  • Heuristic website analysis
  • User testing coding
  • User survey coding
  • Creating research presentations for client kick-off meetings

Business Analyst (Working Student)

inics GmbH

April 2019 - August 2019 | Wuerzburg, Germany

  • Data processing and data visualization (Dashboards) using Qlik Sense
  • Customizing various extensions using JavaScript and CSS
  • API integration of several web services

India Gateway Program

Christ (Deemed to be University)

February 2019 - March 2019 | Bangalore, India

Intercultural project and exchange with students from Christ University, Bangalore

Topic: Machine Learning with Zalando Fashion Mnist dataset (classification with Python)


University of Applied Sciences Wuerzburg-Schweinfurt

October 2018 - August 2019 | Wuerzburg, Germany

Teaching HTML, CSS and PHP for up to 60 freshmen

E-Commerce B.Sc.

University of Applied Sciences Wuerzburg-Schweinfurt

October 2017 - February 2021 | Wuerzburg, Germany

Excerpt of the study contents: Web-Programming, Online Marketing, Usability & Surface Design, Content Engineering, Innovation Management

Specialization: E-Commerce Shop Platforms

Bachelor Thesis: Webscraping Protection and its Effectiveness (4.0 GPA)

3.7 GPA (Top 3%)


Hessing Stiftung Augsburg

November 2016 - December 2016 | Augsburg, Germany

Fiscal year planning and forecasts for several medical clinics, social media benchmarking


defacto realations GmbH

October 2016 | Erlangen, Germany

Account management and marketing assistant for German fashion label in APAC area


HTML CSSOnline Marketing Digital Analytics Web Analytics PHP Google Tag Manager Google Analytics Qlik Sense Conversion Rate Optimization E-Commerce JavaScriptPythonNodeJSWeb Scraping


CXL Institute
Digital Analyst
CXL Institute
CXL Certified Optimizer
Google Analytics Individual Qualification
IHK Würzburg-Schweinfurt
Examination for Instructor Qualification
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