Jonas Bayer

Jonas Bayer

E-Commerce Student

Highly educated in Conversion Optimization and Shop Systems
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Consultant (Internship)

Otto Group

April 2021 - now | Hamburg, Germany



April 2020 - now | Wehringen, Germany

  • Website and online shop development (WordPress and WooCommerce)
  • Implementing Google Tag Manager to track certain actions on website
  • Website Analysis with Google Analytics
  • Personalization with Google Optimize

CRO Project Assistant (Internship)

CXL Agency

September 2019 - February 2020 | Tallinn, Estonia

  • Website Analysis with Google Analytics and Adobe Analytics
  • Implementing Google Tag Manager and related tags to track certain actions on websites
  • Creating a dashboard with Google Data Studio to present test results
  • Creating wireframes for A/B-tests after the definition of hypotheses
  • Heuristic website analysis
  • User testing coding
  • User survey coding
  • Creating research presentations for client kick-off meetings

Business Analyst (working student)

inics GmbH

April 2019 - August 2019 | Wuerzburg, Germany

  • Data processing and data visualization (Dashboards) using Qlik Sense
  • Customizing various extensions using JavaScript and CSS
  • API integration of several web services

India Gateway Program

Christ (Deemed to be University)

February 2019 - March 2019 | Bangalore, India

Intercultural project and exchange with students from Christ University, Bangalore

Topic: Machine Learning with Zalando Fashion Mnist dataset (classification with Python)


University of Applied Sciences Wuerzburg-Schweinfurt

October 2018 - August 2019 | Wuerzburg, Germany

Teaching HTML, CSS and PHP for up to 60 freshmen

E-Commerce B.Sc.

University of Applied Sciences Wuerzburg-Schweinfurt

October 2017 - February 2021 | Wuerzburg, Germany

Excerpt of the study contents: Web-Programming, Online Marketing, Usability & Surface Design, Content Engineering, Innovation Management

Specialization: E-Commerce Shop Platforms

Bachelor Thesis: Webscraping Protection and its Effectiveness (4.0 GPA)

3.7 GPA (Top 3%)


Hessing Stiftung Augsburg

November 2016 - December 2016 | Augsburg, Germany

Fiscal year planning and forecasts for several medical clinics, social media benchmarking


defacto realations GmbH

October 2016 | Erlangen, Germany

Account management and marketing assistant for German fashion label in APAC area


HTML CSSOnline Marketing Digital Analytics Web Analytics PHP Google Tag Manager Google Analytics Qlik Sense Conversion Rate Optimization E-Commerce JavaScriptPythonNodeJSWeb Scraping


CXL Institute
Digital Analyst
CXL Institute
CXL Certified Optimizer
Google Analytics Individual Qualification
IHK Würzburg-Schweinfurt
Examination for Instructor Qualification
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